That's how the ad read! In my search for inspiration on the advertising front, I came across this unbelievable ad for men's sweaters. I just had to share. It reads like this, "Indoors, woman are useful-even pleasant. On the mountain they are somewhat of a drag. So don't go hauling them up a cliff just to show off your Drummond climbing sweaters. These pullovers look great anywhere."
I told you UNBELIEVABLE right? Hmmm, here is an idea for a HiHo ad campaign. Men are worthless when it comes to shopping, so don't waste your time bringing them in to HiHo. Let them wait in the car so they can help carry the bags and load in the furniture when your done doing your shopping.
I know, I know.., it's not going to fly but it was fun putting it out there, hee, hee.
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